Elisha David Shannon

Product Engagement

• Leading in-app engagement strategy across GoFan's ticketing platform, building Pendo-driven guides and notifications for iOS and iPad users.
• Designing and shipping product-led interventions to improve adoption, reduce support load, and drive user behavior change at scale.

Senior Product Manager — Product Led Growth

• Ran PLG growth experiments to convert free users into paying customers without a sales team, optimizing activation and onboarding flows.
• Designed and tested product-led conversion motions focused on reducing friction at the moment of decision.

Senior Product Manager, Life Cycle Marketing (2021 – 2025)

• Oversaw first cross-organizational project after company acquisition by conducting A/B testing, cross-org messaging, and strategic campaigns, uncovering $287MM over 5-year market opportunity between Mint and Mailchimp.
• Spearheaded initiative to reduce high-value churn by launching first in-app white-glove assisted onboarding test, leading strategy and cross-collaboration with projected annual profit increase of $75MM.
• Leveraged Pendo strategically to lead multiple revenue-based split tests, revealing $320MM revenue opportunity, while closely managing vendor relationship valued at $1MM.
• Identified bug within promotional tool that left roughly 50% of users unable to redeem promotions, resulting in solving problem quickly and saving company 50% revenue loss for all promotional customers.
• Guided migration of 3rd party tool to internal in-app tool by leading team of 10, setting priorities, and identifying areas of need, generating $400k annual cost savings.
• Ideated and implemented marketing campaigns that drove 50% increase to live event attendance (both web and in-person), achieving internal recognition by CEO.

Project Manager, Life Cycle Marketing (2020 – 2021)

• Implemented Agile, Scrum, Workforce and Jira-driven processes involving design, engineering, marketing, and operations teams, increasing product utilization by 10x.
• Facilitated daily standup meetings with 20 people to communicate stakeholder expectations, track project status, and identify roadblocks.
• Served as SME and cross-trained 25 employees on Pendo, leveraging marketing principles for identifying roadblocks and ideating solutions across 5 projects.

Senior Product Manager

• Developed and managed new revenue-based business opportunities, revealing 5-year $10MM market opportunity, while generating $1.2MM in revenue per year through partnerships with municipal governments.
• Established partnerships with industry innovators in solar power and water production, enabling off-grid operations, leading to 35% reduction in costs and 60% increase to market cap.
• Negotiated cost-effective contracts, resulting in 10% reduction in project expenses and generating $100k annual cost savings.

Senior Marketing Manager

• Introduced production add-on service for clients resulting in 10% average sales increase and 250% new client inquiries, and created marketing pitch deck that landed $9MM contract with Resorts World.

Marketing Manager

• Directed production of digital content teams and grew annual viewership from 0 to 100MM views, developed brand partnership deals with billion-dollar companies like Skyscanner, Sprint, and Snapchat, increasing revenue by $500k.
• Developed collaborative content with major brands like Logan Paul and Yes Theory, resulting in 30x audience growth, while managing production budget of up to $20k per video.

Team Manager (2013 – 2015)

• Led team of 11 Senior Support Advisors, improving team customer satisfaction rating from 91% to 94.5% and issue resolution from 87% to 91%, while promoting 2 team members to leadership roles.

Sales Associate (2012 – 2013)

• Innovated and piloted Apple Retail's first cross-functional training program, reducing customer wait times by 15% and contributing to 15% increase in overall customer satisfaction ratings.